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INTERNATIONAL PRODUCT DIFFERENTIATION THROUGH A COUNTRY BRAND: AN ECONOMIC ANALYSIS OF NATIONAL BRANDING AS A MARKETING STRATEGY FOR AGRICULTURAL PRODUCTS
INTERNATIONAL PRODUCT DIFFERENTIATION COUNTRY BRAND ECONOMIC ANALYSIS NATIONAL BRANDING AS A MARKETING STRATEGY AGRICULTURAL PRODUCTS
2014/4/11
Trade policy initiatives of developed country governments are in flux as a result of the increasing restrictions imposed by international trade agreements. As theproportion of agri-food trade comprise...