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内蒙古科技大学经济与管理学院市场营销学英文课件Chapter1 Marketing：Managing Profitable Customer Relationships
内蒙古科技大学经济与管理学院 市场营销学 英文 课件 Chapter1 Marketing：Managing Profitable Customer Relationships
2015/8/12
内蒙古科技大学经济与管理学院市场营销学英文课件Chapter1 Marketing：Managing Profitable Customer Relationships。
东华大学供应链管理课件第十章 Pricing and Customer Value。
Innovation Corps researchers focus on medical applications rather than food safety in response to customer needs
medical applications food safety
2014/11/10
When Sunny Shah and his research colleagues at the University of Notre Dame developed a new diagnostic tool for detecting the presence of bacteria, viruses and other pathogens, they assumed that the f...
广东外语外贸大学物流管理学课件Chapter 2 Putting the end-customer first
广东外语外贸大学 物流管理学 课件 Chapter 2 Putting the end-customer first
2014/8/15
广东外语外贸大学物流管理学课件Chapter 2 Putting the end-customer first。
The Impact of Customer Relationship Management Implementation on Cost and Profit Efficiencies: Evidence from the U.S. Commercial Banking Industry
cost efficiency customer relationship management profit efficiency stochastic frontier analysis
2011/11/1
The impact of customer relationship management (CRM) implementation on firm performance is an issue of considerable debate. This study examines the impact of CRM implementation on two metrics of firm ...
Service Quality and Export Performance of Business-to-Business Service Providers: The Role of Service Employee- and Customer-Oriented Quality Control Initiatives
customer coproduction export performance quality control initiatives
2011/10/8
Using the facilities-transformation-usage framework of service provision and drawing from control theory, the authors develop a theoretical model that examines the influence of different quality contr...
Analyzing the Diffusion of Global Customer Relationship Management: A Cross-Regional Modeling Framework
cross-regional diffusion model customer relationship management global customer relationship management
2011/10/7
Most recent research on customer relationship management (CRM) has been restricted to developed economies such as the United States. Researchers have done little to study the growth of CRM in developi...
Balancing Risk and Return in a Customer Portfolio
customer portfolio management financial portfolio theory market segmentation market-based assets
2011/10/6
Marketing managers can increase shareholder value by structuring a customer portfolio to reduce the vulnerability and volatility of cash flows. This article demonstrates how financial portfolio theory...
Customer Care Management Model for Service Industry
Customer Complaint CCM Model TQM Six Sigma QFD Critical-to-Quality DMAIC Service Industry
2013/2/23
Purpose – This paper describes a model for Customer care management in an automotive service industry. Design/ methodology/approach – Customer care management (CCM) model is developed using TQM techni...
东华大学供应链管理课件Chapter 10 Pricing and Customer Value
东华大学 供应链管理 课件 Chapter 10 Pricing and Customer Value
2010/1/12
东华大学供应链管理课件Chapter 10 Pricing and Customer Value。
Where IP meets customer demand - IP Conference for Countries in the South of Africa
IP customer demand IP Conference the South of Africa
2009/10/20
Throughout Africa, as throughout the rest of the world, telecommunication services based on the Internet Protocol (IP) are rapidly becoming very popular. Especially in Africa, the impact on the educat...
The Means-End Approach to Understanding Customer Values of a On-Line Newspaper
customer value research means-end theory laddering on-line consumption
2009/9/25
Customer value is understood as one of the constructs that best explains consumer decision making. Its proposal is to understand how consumers translate product or service characteristics and conseque...
What Lies behind the Concept of Customer Relationship Management? Discussing the Essence of CRM through a Phenomenological Approach
customer relationship management (CRM) organizational strategy information and communication
2009/9/25
Several authors and consulting firms show statistics indicating that at least 50% of all CRM projects fail. Some of them attempt to point out a list of factors in order to guarantee successful CRM imp...
Queues with breakdowns and customer discouragement
Queues with breakdowns customer discouragement
2009/9/23
This paper considers an M/M/I queue with service
breakdowns and customer discouragement. Each of the customers
present in the system at the time of a breakdown may become
discouraged and leave with...
Factors Influencing A Customer-Service Culture In A Higher Education Environment
Factors Customer-Service Culture Higher Education Environment
2009/5/11
The higher education environment is experiencing significant changes, and the focus is moving to competitiveness and customer care. The role of organisational culture and job satisfaction in the deliv...